The only golfers who get the attention the deserve are those that don't do anything on tour. If you are successful like Tiger you may get more attention than you deserve. If you a Michelle Wie you certainly get more attention than you deserve based on your LPGA record.
Curtis, for Ohio, won his majors overseas so it is only fitting the Europeans would give him more attention than the US which is more into what have you done lately mode.
Golf is like the better mouse trap that if you invent one the world will beat a path to your door. If you start to win consistently you will get more attention than you want. If you don't win consistently you are just one of a bunch of no name golfers on tour. Gary Player called them hotdog players. You are at a tournament and you see the threesome coming up the fairway. Who are these guys? That is Kite, Crenshaw and Love. Ok lets watch them. The next group comes up. Who are these? Heintz, Laird and Matteson. They are nobodies. Lets go get a hotdog. And it didn't matter that they were on the top of the leader board the time.
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